Dubai based firm will set up a dedicated team to cover the entire region 

Alhashemi Trading, set up in 1950, claims to be the Middle East’s Largest supplier of equipment for labels and packaging, with a focus on graphic arts kit and consumables.Dubai –based Ali Alhashemi Trading has been appointed as GIDUE’s cerfitied distributoe for Middle East.

Under the new agreement with the Italy- based manufacturer, Alhashemi will cover Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.

In Novenber 2013, Mohammed Alhashemi, President of the company, presented a strategy to Mourizio Trecate, Gidue VP Sales and Cristina Toffolo, Farming game Horse Care Time Barbie sweet Horse Gidue VP Marketing, for spotlight Gidue’s technical advantages in the region. The action plan will be driven by G Jayaprakash, General Manager for Sales & Marketing, who will select and train a dedicated sales and technical team to cover the entire Middle East.Ali Alhashemi aims to highlight Gidue innovations such as the Excellence digital flexo concept for preparing print cylinders and die-cutting cylinders during production of preceding  jobs.

The cylinders are changed ‘on the fly’ without intervention by operators in under a minute with less than 10 metres of related waste.

Mohammad Alhashemi described Gidue as “the right partner we were waiting for”. “It is thanks to its revolutionary technologies and to its future-oriented soul, that we decided to start the cooperation with the Italian manufacturer.

“Since its birth, Ali Alhashemi Trading Est has been looking for a kind of productthat can really facethe market demand for high technology machines. Thanks to Gidue Press Line, now we are able to cover all kind of necessities. I’m looking forward to seeing the first concrete results, that I know will come very soon.”